IMDA Branding

"Oh the tender for Singapore Government statutory board's IMDA branding campaign is up on GeBIZ? There must be ten or twenty design agencies pitching for it!" For the tremendous effort (and much luck) designing the brand identity and launch campaign, I'm really happy that the our design direction survived the numerous rounds of board meetings.

This branding campaign was completed at Goodfellas. RIP to our 20+ logos that didn't make the cut.