Smart Nation Branding
There are many Smart Cities in the world but Singapore is privileged to be able to brand ourselves Smart Nation. Smart Nation is a national effort to support better living using technology.
We are inspired by the thought of 'Many smart ideas, one Smart Nation' where every spark, every idea is celebrated, collectively forming a firework. The brand identity is then crafted into the extended collaterals like print ads, icons, website, etc.
I left my job in Advertising to become a co-founder of an app after coming up with the branding and a series of campaigns for Smart Nation. I think the campaign was effective. Haha
This successful branding project was completed at Goodfellas.