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Hi.

Welcome to our blog. We document our interest in design, videography, photography, traveling and everything in between. Hope you have a nice stay!

Smart Nation Branding

Smart Nation Branding

There are many Smart Cities in the world but Singapore is privileged to be able to brand ourselves Smart Nation. Smart Nation is a national effort to support better living using technology.

We are inspired by the thought of 'Many smart ideas, one Smart Nation' where every spark, every idea is celebrated, collectively forming a firework. The brand identity is then crafted into the extended collaterals like print ads, icons, website, etc.

I left my job in Advertising to become a co-founder of an app after coming up with the branding and a series of campaigns for Smart Nation. I think the campaign was effective. Haha

This successful branding project was completed at Goodfellas.

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Kia Ora

Kia Ora

Ah Po

Ah Po